SELL MORE BEER: EDUCATE YOUR CUSTOMERS AND STAFF Beer: it comes in dozens – hundreds – of different styles and varieties. Porter, IPA, pilsner, stout, lambic, Burton, Helles and Kölsch, Dunkel, Weisse, saison and so on. Every one has a story behind it. If you run pubs or bars, your customers will love to hear […]
Read more "Beer – selling it with style"What’s the story behind IPA? What’s the difference between porter and stout? How is lager different from ale? What’s a wheat beer? What beer goes best with burgers, with fish, with pasta, with curry, with cheese? What’s an Old Ale? What on earth is a Grozidskie? Beer drinkers have dozens of questions. Educate them, educate […]
Read more "Beer education"I have more than 20 years of working with and alongside the hospitality, beer retailing and brewing sectors, producing industry insight and analysis for general consumption and private clients, giving me contacts across large numbers of companies. I wrote the Business Guide to the Cask Ale Market for M&C Report, I helped brewers including Brain’s […]
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Martyn Cornell 